When you have your own restaurant, you’re constantly busy with the way things go around there. Is your staff working hard enough? How does the restaurant look? Are the meals tasting good? Are you making enough money? With all this work at the restaurant, you might forget all about marketing! Many restaurant owners don’t see the relevance of online marketing and their online presence, but it is a great deal. People search for a restaurant in your neighbourhood and when you don’t pop up, people won’t go to your restaurant! You don’t want that, do you? That’s why we give you some tips for the online presence of your restaurant.
SEO and SEA
So, you want your restaurant to be ranked number one when people search for a restaurant in your city? Then you have to start thinking about SEO and SEA. SEO stands for Search Engine Optimization and it is about optimizing your website so that Google knows what it’s about. You can do that in a way that you can be ranked for the keywords you want to be ranked for. SEO takes some time and SEA can put you in first place in a day. SEA stands for Search Engine Advertising and you have to pay to be on the first page of Google. But it offers immediate results! When you find it too difficult, you can hire an agency to do it for you.
Collaborating with your suppliers or partners may also be a great idea. When your website is linked to a lot, it helps your ranking. Choose your partners wisely; choose a supplier that already has great online presence so you can lift off that. When you own an Italian restaurant, choose Monte Pizza Crust for your pizza crusts for example. They may collaborate with you and improve your online presence!
We all know the power of social media. With social media marketing, you have two options. Just like SEO and SEA, you have organic posts and paid posts. Take pictures of your meals and post them on Instagram. Come up with great deals and promote them on Facebook to have more customers in your restaurant! The possibilities are endless. If you don’t have time for this either, you can hire an agency to do it for you as well. Or hire a social media intern!